I’m Todd Michael, a Las Vegas–based Creative Director specializing in live experiences, experiential design, and brand activations.

I develop concepts that invite people to participate, not just observe. My work combines creative direction, production, technology, and environmental design to create experiences that feel unexpected, culturally relevant, and intentionally crafted.

Over the years, I’ve collaborated with artists including Chris Brown, the Jonas Brothers, Benny Blanco, Criss Angel, and Carrie Underwood, while creating work for brands and organizations including Forbes, EDC, Meow Wolf, Cirque du Soleil, Brooklyn Bowl, Wyndham, and hospitality partners throughout Las Vegas.

I believe the strongest ideas don’t compete for attention, they earn curiosity.

Well look at you… still scrolling.

That curiosity of yours? We probably have something in common.

I’m Todd.

I’ve been producing experiences for as long as I can remember. Long before clients, brands, and event budgets, I was charging neighborhood kids admission to magic shows in my parents’ basement in New Jersey and convincing my sister Sharon to be part of the cast. What started as a homemade theater quickly turned into elaborate parties, immersive gatherings, and any excuse I could find to create a little magic for the people around me.

I guess not much has changed.

My family moved to Las Vegas in 1989, where I attended a performing arts school and spent years performing on stage. Eventually, I became more interested in what was happening behind the curtain than in the spotlight itself. I wanted to build the experience, not just be part of it.

That curiosity led me to launch my first company, Platinum Entourage, which evolved from a mobile beauty business into one of Las Vegas’s first blow-dry bars and eventually into a series of invite-only underground events that brought together artists, dreamers, misfits, and creatives from all corners of the city.

Over the years, I’ve had the opportunity to create for incredible brands, venues, and audiences, but the goal has always remained the same: create something people feel. Something unexpected. Something worth talking about on the drive home.

Today I live in Las Vegas with my husband Craig, my partner of 25 years, and Oscar, our beagle, who is equal parts troublemaker, therapist, and best friend.

Thanks for making it this far. I hope our paths cross somewhere out in the real world.