Todd Michael is a Las Vegas–based Creative Director specializing in immersive brand enhancement across live entertainment, hospitality, and experiential marketing. His work spans concept development, set design, live programming, guest activations, visual installations, and branded environments for partners including Meow Wolf, Criss Angel, the Jonas Brothers, Carrie Underwood, Cirque du Soleil, Brooklyn Bowl, Wyndham, and downtown Las Vegas staples such as Commonwealth and We All Scream, in addition to numerous major hotel properties across the Strip. His focus is building high-impact visual and experiential environments that elevate brand perception, deepen audience engagement, generate organic social amplification, and translate into measurable revenue growth through stronger positioning, incremental traffic, and repeat visitation. Each project is designed to convert atmosphere into tangible economic value.














The



Other



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The



Story…

















Well look at you… still scrolling.

That curiosity of yours? That’s how a new friendship starts.

I’m Todd. I’ve been building worlds since I was a kid

in Jersey, turning my parents’ basement into a neighborhood theater with my sister as my forever muse. That little theater became my safe place,

where I could disappear for hours and escape the real world.


Like any true artist, I had a muse. My inspo, my big sister Sharon. She was and still is the quiet kind of star, humble, kind, and effortlessly gifted, the one who could silence a room with her voice without ever asking for the spotlight. Wanting to be like her is what sparked it all.

My mom (Ma) grew up a dancer who sang in a group with her sisters, then somehow ended up managing a bank instead of following her dreams. She had to work, to earn, to survive. Selfless then and always, she spent 25 beautiful years living with my husband and me. Shes in heaven now.


My Dad (Tommy) He passed unexpectedly just a few months before Mom, I miss them both a lot.

Dad grew up poor and, in his early twenties, worked for the Mob yes, the actual mob. But he turned it around. After cleaning up, he met my mom, and together they built a life, our little family, and a successful business that was entirely their own. Called reliable messenger service.


I learned how to run a business from watching them. Oh and Dad (Tommy) was also an inventor (smirk)

So I guess I inherited both sides: the obsessive creative mind and the hustle.


my family moved to Las Vegas June 30 1989, I went to a performing arts school and started working as a singer and dancer. That world taught me production logistics and structure, which eventually led me behind the scenes, creating the experiences myself.


My first company, Platinum Entourage, started as Vegas’s first mobile hair and makeup agency, grew into the city’s first blow-dry bar, and eventually morphed into an underground cabaret where I threw one-night-only, invite-only parties. They were wild, offbeat, and honestly some of the best nights of my life.

built with my husband, our crew, and a whole lot of joy.


Over the years, I’ve gotten to play with some incredible brands and people.


By day, I build creative moments for brands and large scale events. By night, I chase the ideas that hit different, the more dangerous ones. The kind of projects that feed my creative side and pull in the wild, brilliant people I love creating with. I live in Las Vegas with the love of my life, my husband of 25 years, Craig, a brilliant man and the quiet genius behind way too many of my best ideas, and our beagle, Oscar (Schmoobs), who is perfect and keeps us laughing.


Thanks for taking the time to discover the other side to

My story. I hope to meet you and hear yours someday.